MSc Strategic Marketing
LSBF (London School of Business and Finance)
Σε συνεργασία με: London Metropolitan University

LSBF (London School of Business and Finance)

Περιγραφή Προγράμματος

This programme gives you a fundamental understanding of all marketing functions providing an insight into both marketing management and management practices. The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour. In term two the programme concentrates on global marketing, focussing on both theoretical concepts and practical strategic sales skills. The MSc Strategic Marketing is designed by LSBF, and validated by London Metropolitan University (London Met).

The core modules of this programme are:

Core Modules

  • Strategic Marketing Management
  • Consumer Behaviour and Research
  • Integrated Marketing Communications

You can choose from the below specialisations:

  • MSc Strategic Marketing
  • MSc Strategic Marketing (International Marketing)
  • MSc Strategic Marketing (Digital Marketing and Social Media)
  • MSc Strategic Marketing (Integrated Marketing Communications)
  • MSc Strategic Marketing (Sales Management)
  • MSc Strategic Marketing (Luxury Barand Management)

Κριτήρια Εισαγωγής

  • UK undergraduate degree (2:2 minimum) or Equivalent in business, finance, economics or related degrees with major components in Economics, Mathematics and Statistics.
  • Applicants with substantial relevant professional experience will also be considered
  • GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications (Target score 550)
  • English Levels 6.0 IELTS (5.5 in all bands) or equivalent
  • Relevant work experience is an asset, but no work experience is required

Πρόσθετες Πληροφορίες

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Master of Science

Τρόπος Φοίτησης:
Πλήρους Φοίτησης
Μερικής Φοίτησης
Εξ αποστάσεως

Διάρκεια Φοίτησης:
Full Time (12-15 Months)
Part Time (24-30 Months)
Online (12-60 Months)

Μεγάλη Βρετανία