MA in Marketing (with Public Relations or with Advertising)
BCA

Περιγραφή Προγράμματος

To provide the essential knowledge concerning marketing , and its implementation in the organisation. To provide the practical and commercial considerations in the marketing field necessary to handle decision- making process from a management perspective.

The overall course aim is to develop students' ability to undertake problem solving research in both academic and business environments.

To provide the foundations in marketing
To develop the generic business skills required by a marketing practicioner
To develop the managerial skills in marketing
To develop the skills of critical analysis and apply them to the area of marketing

Κριτήρια Εισαγωγής

A good honours degree in a relevant subject or the equivalent unclassified degree with industrial experience or a professional qualification or such other combination of qualifications and industrial experience as the Board of Studies may consider to be appropriate. Good knowledge of the English language is essential.

Πρόσθετες Πληροφορίες

Τμήμα:
Business Management

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Master of Arts

Τρόπος Φοίτησης:
Πλήρους Φοίτησης
Μερικής Φοίτησης

Διάρκεια Φοίτησης:
Full-time: one year, 3 evenings a week
Part-time: two years, 1-2 evenings a week

Χώρα:
Ελλάδα

Πόλη:
Αθήνα
Αθήνα - Γλυφάδα
Αθήνα - Κηφισιά
Πειραιάς