BA (Hons) in Business Studies (Marketing)
New York College
Σε συνεργασία με: University of Greenwich

New York College

Περιγραφή Προγράμματος

Aims
Knowledge of marketing and product or service promotion is the key differentiating factor in all contemporary firms. The BA in Business (Marketing) is part of a last generation programme that was updated through the University's recent quinqenial review, with the aim of structuring Business Studies around contemporary business processes, rather than traditional thematic areas largely devised in the academic world alone. Alongside with dealing with business processes, which encapsulate the full range of managerial activities, the successful candidate will gain a holistic perspective and in-depth understanding of concepts such as marketing management, product promotion techniques, interactive and direct marketing methods and all the knowledge and skill necessary for an individual wishing to follow a successful career as a Marketing executive.
 
Curriculum

  • Year 1
    Personal and Professional Development
    Introduction to Business Processes
    Business Planning and Development
    Context and Regulatory Framework of Business
    Organizational Behaviour I: Managing the Performance of Individuals
  • Year 2
    PPD II: Career Management
    Creativity and Business Decision Making
    Value Chain Management
    Management and Information Systems
    Marketing Management
  • Year 3
    Dissertation
    Managing Strategy
    Direct, Interactive and Digital Marketing
    International Business Management

Careers
Employment in brand/marketing management, marketing research, consultancy, advertising, and other marketing executive positions.

Πρόσθετες Πληροφορίες

Τμήμα:
School of Business (Διοίκηση επιχειρήσεων)

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Bachelor of Arts (Hons)

Τρόπος Φοίτησης:
Πλήρους Φοίτησης

Διάρκεια Φοίτησης:
The BA in Business (Marketing) is a 3-year full-time course, taught exclusively in the English language. Courses are offered within a two term period, with two exam periods in May and August. All courses are delivered during the weekday evenings to accommodate the needs of working students.

Έναρξη Μαθημάτων:
October

Χώρα:
Ελλάδα

Πόλη:
Αθήνα