BA - Bachelor of Arts in Sports Management
EU Business School

EU Business School

Περιγραφή Προγράμματος

The sports market is a multi-billion Euro industry that is expanding as it receives more media coverage. Our program is packed with sports management theory, business, management and entrepreneurial studies; all related to the international sports world. With our real-world case studies, you will have the tools you need in order to launch yourself in the sports market.

The Sports Management BA is a six semester program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure make sports management a diverse and dynamic field. The program combines knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.

Learning Objectives

  • Show an appreciation of global sports issues and how they relate to and impact the international market.
  • Learn to recognize, analyze and evaluate the role of major players, structures and processes in business and sports.

Teaching Language: English
Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see list of partners.
Double Degrees: When studying an undergraduate degree at European University you can also obtain:
A second bachelor’s degree from Nichols College in the U.S.A. through our Dual BBA program with Nichols
A second bachelor’s degree from Shinawatra International University in Thailand through our Dual BBA program with SIU
Internships: EU has departments in each campus to help students procure internships.
Admission period: On-going throughout the year


The sports market is expanding in countries which are experiencing strong economic growth: China, Russia, Brazil, India as well as other Asian, African, Middle Eastern and Latin American countries.
Important international sporting events are taking place worldwide: the Rio de Janeiro and Sochi Olympic Games; Football World Cup in Brazil, Russia and Qatar, etc.
The sports market is often identified through its media and commercial activities. It is breaking ground by incorporating into many areas of the business world:

  • Development of new sport-related media
  • Optimization of new sports facilities
  • Expansion of online games and betting
  • Sports, the environment and sustainable development
  • Sports organization within companies
  • Charity sports and sponsorship
  • Sports ethics and society

Κριτήρια Εισαγωγής

Students must be in the final year of completing or already have completed their high school (or equivalent) degree. Students must also have an intermediate English level.

Πρόσθετες Πληροφορίες

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Bachelor of Arts

Τρόπος Φοίτησης:
Πλήρους Φοίτησης

Διάρκεια Φοίτησης:
Six semesters/three years (Summer Fast Track option available)

Έναρξη Μαθημάτων:
October, February, June, August